Choosing your SEO Keywords
SEO is the most difficult concept to grasp for some.
You know what it is and what it does, but how to you choose the keywords, how to you make your content around it? How fast does it work?
We get so many desperate entrepreneurs who desperately want to rank on Google, but they don't really know how to do the work.
So in this post, I'm going to break it down for you quickly:
1. The very first step is choosing your keywords. DO NOT CREATE COPY WITHOUT HAVING THIS.
All the content throughout your website should revolve around the keywords you are trying to rank for. If you just choose the keywords and throw them into a meta tag without the rest of the website circling back to them, you should just give up now.
How do you choose your keywords?
Let's take a simple example. You're a copywriter. I'm just going to analyse the very first keywords that will come to your mind and will explain which ones are good and which are really, really crappy.
"Freelance writer and editor" - difficulty 12%. Search volume: 40.
"Freelance writer editor" - difficulty 18%. Search volume:40.
"SEO copywriter" - difficulty 48%. Search volume: 1,400.
"Freelance copywriter" - difficulty 17%. Search volume: 2,200.
"Professional copywriting" - difficulty 47%. Search volume: 60.
"Copywriter" - difficulty 52%. Search volume: 29,000
What is difficulty in this case? Basically, the closer to 0 it is, the better for you. For a keyword with above 50% difficulty, you will need tens of thousands of backlinks. Which for a small business is really hard to achieve.
What is search volume? You might have guessed already. It is how many people google that exact keyword per month on average.
So, out of that list, which is the best keyword?
Yes, you guessed it, it's "Freelance Copywriter". However, what if I gave you a better one? It's "Copywriter Los Angeles". Difficulty 0% and volume 80.
Whilst 80 searches per month is not a lot, it's very easy to rank with that keyword. It would probably take 1 month max. So instead of using the difficult, general keywords, why not go into more details? Like adding location, or your niche of copywriting? You will rank faster and the people looking for your services are actually going to find you.
2. Create the copy for your website.
You now have your keywords. Create the copy on your website around that. Make sure to incorporate the keywords naturally, otherwise there's simply no point. Google evaluates everything, and if your keywords are repeating too often or do not make sense in a sentence, you won't rank either.
3. Link your social media accounts to the website + your Google My Business.
Google goes through everything. If what you are saying on your website is consistent in what you post about and the reviews you get, you'll rank faster.
4. Don't forget about those meta tags, alt tags and asset names.
Everything throughout the site should be consistent. Every photo should have alt tags and it should be named accordingly. If you have a photo of the owner sitting on a chair, don't have that asset named "chair". It does nothing for your SEO. Your pages should also have their meta data on point.
5. Sitemap, people!
Every website should have a site map. Every website should be also organised in a way that's easy to use. Your menu should be on point and it goes without saying that it needs to be the same menu throughout the site. Make sure all the links are working, that your website speed is good.
6. Have a blog.
When there is no other way to add pages to your website (such as extra products), the easiest way to make sure Google crawls your website often is to have a Blog in place and post regularly. That way, Google knows to expect new content and will crawl your site more often.
That being said, SEO is a long term game. You won't see results during the first month. Maybe not even the first 2 months. But in a year you will see huge progress.
Still not sure about your steps? You can book a 1 Hour Audit with me here and we can help you do the work.
'Til next time,