Free Marketing Tools everyone should use
I often meet people who can't afford our services, but are rather looking for advice on where to start.
And whilst the advice is different depending on each situation, the tools are pretty much the same.
If you don't know how to use Photoshop or Illustrator, your best bet is Canva. It already has amazing templates, a lot of free ones and if you don't have experience in Graphic Design, it will save you a ton of time.
2. Mailchimp + Beefree for inspo.
I am not a fan of Mailchimp, but it is the most user friendly tool out there. So if you have no experience using an email marketing tool, Mailchimp is a good place to start. And you ca use Beefree for template inspiration.
3. Later.com or Hootsuite.
They both offer free subscriptions. They are limited in terms of how many social media accounts you can link and the number of posts, but it will get you organised. We use the paid version of Later, but if you want to post automatically to 2 channels with no costs involved, Hootsuite is for you.
Trello is the best free tool out there to organise your tasks. I have a board for my own tasks, a board for every company we work with and an internal board for shared tasks. Just try it, it's amazing.
5. Google Drive.
Everyone is using it by now, but make sure to back it up from time to time. Losing assets and documents is just awful.
6. Pexels and Unsplash for free Stock Pictures.
In most businesses, you will need Stock Pictures. Look on these sites first. If nothing works, go to the classic Shutterstock.
It's an amazing tool that has a free version, for valuating your SEO stats. The paid version is not expensive either.
There you have it. These are our most used tools.
Until next time,