EMAIL MARKETING TIPS

DID YOU KNOW?

  • 33% of email recipients open email based on the subject line alone.
  • In 2019, global email users amounted to 3.9 billion users. This figure is set to grow to 4.3 billion users in 2023. That’s half of the world’s population. This statistic clearly shows that email marketing is an opportunity that you shouldn’t be missing out on. 
  • In 2019 alone, 293.6 billion emails were sent and received each day 
  • For every $1 you spend on emails marketing, you can expect an average return of $42
  • The latest statistics show that as many as 87 percent of marketers use email marketing to disseminate their content. This makes email the third most popular distribution channel, just behind social media at 91 percent and the company website or blog at 89 percent.
  • Email continues to be the main driver of customer retention and acquisition for small and midsize businesses.
  • 21% of marketing emails are marked as SPAM.
  • 43% of emails marked as spam are influenced by the sender name (because it sounds like SPAM)
  • 69% of emails marked as SPAM are labeled based on the subject line.
  • Being added to a single email blacklist can drop deliverability rates by 25 points.
  • Optimising emails for image blocking increases ROI by 9+%.
  • People who buy products through email marketing spend 138% more money than those not receiving offers. 

Subject Ideas That Boost Open Rates

Check out your subject line using this tool

3 Simple Steps To Start Doing NOW

01

Killer Subject Line

Step 1 to get your email paid attention to.

02

Keep it short and sweet

No one reads long emails anymore, babe!

03

Build  

Look below for a list of useful tools to help you bring to life your concept.

Now - Let's get to work

A Brief List of What We Recommend You Pay Attention To

  • Test your subject lines every time
  • Use a real name in the Sender Field
  • Personalise your emails 
  • Use Power Words
  • Include appropriate emojis
  • Offer Value
  • Sell benefits, not features
  • Make it mobile-friendly
  • Keep the same design as is on your website
  • Include a number in your subject
  • Leave them with the sense of curiosity
  • Input Preview Text
  • The reader is the star of the email
  • Remember CTA's!
  • Don't make it too long
  • Make Copy Skimmable
  • Invest in copyrighting courses
  • Don't cheapen your product in every email
  • Include an Unsubscribe Button!
  • DON'T spam your readers
  • DON'T use generic templates
  • DON'T BUY EMAIL LISTS
  • Don't shout at your readers by using caps

Tips For Good Content

  • Keep it short
  • VALUE, VALUE, VALUE!
  • Include only one CTA (but place it in more than one place in the email)
  • Know your audience (Age range, gender mix, geographic location, job title, hobbies and interests, pain points) and give your copy some feeling. Try to write specifically for your audience alone. 
  • Read what your audience reads. See what they need. Know your product, test your product and improve it to the point where you absolutely love it and are able to wholeheartedly recommend it!
  • Identify Pain points and highlight them in your emails.
  • Sell benefits, not features. Features are important, but benefits are what sell. Show your audience why their life will be better with your product and leave the boring details in spec sheets. 
  • Keep it short and sweet. Usually, there's no real need for a lot of copy. Readers don't read that anyway. 
  • Compose your emails based on your goal. Break this down in two parts:
    1. What is your email about ? (Promoting some content, an event, advertising a sale or informing your customers about new products?)
    2. What does your email need to achieve? Do you want to increase referral traffic, drive event registrants, sell more product?

    Based on that, you can create your email.

Good app to help you out

Beefree is a good tool to help you in creating nice looking emails. You also have a free version and there's tons of designs to choose from!

Power Words in your Subject Lines

Your Subject Line should inspire your subscribers to take action and open that email!

This is a list of more than 100 POWER WORDS:

Download Power Words List Here

Subject Line

Come up with a subject line and test it before sending it out. Don't forget, this part is crucial.

Research shows including a number (like an interesting stat or percentage) can influence an increase in clicks and replies.

Sometimes stats are hard to believe, so you just have to click for more info!

Test Your Subject Line Here

Have a notebook on hand 

Or a Notes in your iPhone...

Always jot down ideas when they come to you. It can get hard to try to come up with email ideas on the spot. This is why we recommend writing stuff down along the way. 

Frequency

You know your subscribers best. But don't spam them, babe!

Make segmented email lists to make everyone happy! So your subscribers will only get the info they are looking for, not the general one. That will also increase open rates and ultimately, conversion. 

What we recommend, however, is to schedule your email well in advance. That way, you will feel in charge. 

This is also greatly help you to come up with the best ideas, without being pressured from running out of time.

If you are just starting out, you can do one email per week. 

Subscribe to our
newsletter